Videos are surfacing of fights breaking out inside Starbucks over the new 20 oz Bearista Cup, with fans showing up as early as 4 a.m. and stores reportedly receiving ten or fewer per location, many bought by employees.
Resellers quickly listed the limited-edition cup for up to $500, while questionable Amazon dupes appeared, prompting warnings to “purchase at your own risk.”
Critics say Starbucks isn’t just selling cups, they’re selling frenzy, and while the company apologized for the shortage, it remains unclear if more ‘Bearista’ Cups will be released this holiday season.
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